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Animation & Comics

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From 59 kr

Fabulous Beasts

From 68 kr

Heaven Official's Blessing

From 68 kr

Nailoong

From 107 kr

A Mortal's Journey

From 98 kr

Fei Ren Zai

From 68 kr

Tales of Herding Gods

From 224 kr

Bilibili Little Television

From 127 kr

Gaming & Esports

Genshin Impact

From 78 kr

Honkai Star Rail

From 68 kr

Zenless Zone Zero

From 88 kr

Tears of Themis

From 77 kr

Variety Shows

Keep Running

From 68 kr

Have Fun

From 117 kr

The Treasured Voice

From 341 kr

Ace vs. Ace

From 681 kr

Cultural Heritage & Gala

CCTV Spring Festival

From 127 kr

Chinese Traditional Handicraft

From 156 kr

Character IP Brand

huahuadehua

From 232 kr

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huahuadehua

We have pioneered the "New Guochao Alchemy" — with a global design language, we deconstruct local cultural elements in diverse ways.

Through daily products featuring a highly recognizable visual system and a perfect combination of functional aesthetics, we transform the cute giant panda into a social currency of the times.

We redefine the map of Sichuan's trendy culture with multi-dimensional innovation, which is not only a fashion rebirth of the panda image, but also a contemporary interpretation of the aesthetic value of the East.