In response to President Xi Jinping’s call to “extracting and presenting the spiritual symbols and cultural essence of outstanding traditional culture, showcasing the culture essence of traditional culture that carries contemporary value and global significance,” China Media Group (CMG) launched the CMG Art Promotion Program under the creative vision of “Thought + Art + Technology.”
By curating treasured masterpieces from Chinese civilization and presenting them through immersive digital exhibitions and integrated media experiences, the program introduces global audiences to the history, aesthetics, philosophy, religion, architecture, rituals, and folk traditions embedded within China’s cultural heritage. Its mission is to bring to life the relics preserved in museums, the heritage rooted in the land, and the wisdom recorded in ancient texts.
This collection is inspired by the Millennium Melody series under the CMG Art Promotion Program, drawing from floral, avian, and feather motifs found in Song Dynasty landscape and bird-and-flower paintings. These classical elements are reinterpreted through modern artistic language and contemporary design aesthetics.
To bridge the gap between traditional historical culture and younger audiences, the collection adopts a bold pop-art visual style with vibrant dopamine-inspired color palettes, creating striking visual impact while preserving the refined elegance and poetic spirit characteristic of Song Dynasty aesthetics. While preserving the refined aesthetic colors of Song paintings, the design pushes the elegance, delicacy, and vitality of Song Dynasty aesthetics to their fullest expression.
