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Animation & Comics

Link Click

From 130 Kč

Fabulous Beasts

From 152 Kč

Heaven Official's Blessing

From 130 Kč

Nailoong

From 239 Kč

A Mortal's Journey

From 195 Kč

Fei Ren Zai

From 152 Kč

Tales of Herding Gods

From 498 Kč

Bilibili Little Television

From 282 Kč

Gaming & Esports

Genshin Impact

From 174 Kč

Honkai Star Rail

From 152 Kč

Zenless Zone Zero

From 195 Kč

Tears of Themis

From 171 Kč

Variety Shows

Keep Running

From 152 Kč

Have Fun

From 260 Kč

The Treasured Voice

From 758 Kč

Ace vs. Ace

From 1.516 Kč

Cultural Heritage & Gala

CCTV Spring Festival

From 282 Kč

Chinese Traditional Handicraft

From 347 Kč

Character IP Brand

huahuadehua

From 517 Kč

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huahuadehua

We have pioneered the "New Guochao Alchemy" — with a global design language, we deconstruct local cultural elements in diverse ways.

Through daily products featuring a highly recognizable visual system and a perfect combination of functional aesthetics, we transform the cute giant panda into a social currency of the times.

We redefine the map of Sichuan's trendy culture with multi-dimensional innovation, which is not only a fashion rebirth of the panda image, but also a contemporary interpretation of the aesthetic value of the East.